> ## Documentation Index
> Fetch the complete documentation index at: https://help.usesheer.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Mediakits

Creator Mediakits provide an in-depth look into each individual creator’s audience data & historic performance.

For verified profiles, influencer data is first-party data directly from Meta or TikTok.

**Below is a preview of a Mediakit from the creator Rasmus Brohave:**

<Frame>
  <img src="https://mintcdn.com/sheer-5e63a357/UZB_GqWgkmYiZrBS/images/rasmusbrohavemediakit.png?fit=max&auto=format&n=UZB_GqWgkmYiZrBS&q=85&s=961513a3d94aff1dcc991df0ae43af7f" alt="Rasmus Brohave Media kit" width="1721" height="939" data-path="images/rasmusbrohavemediakit.png" />
</Frame>

**The following are the key areas of Mediakits provided by Sheer**

* **Follower audience vs. engaged audience demographics** - View details of the creator's audience with age groups, gender, country, and top five cities either by the creator's follower audience or engaged audience

<Note>
  **Tip!** While follower audience gives you a clear indication of who follows the creator, engaged audience provides more details in the direction that the platforms algorithm pushes the content.
</Note>

* **Average post performance** - A detailed overview of a creator’s average post performance over the past 180 days. For Instagram, you can choose to analyze performance by Posts, Stories, or Reels, while TikTok simply provides overall performance.
  * **Sponsored vs. non-sponsored posts** - An important tool to directly compare how the influencer performs in day-to-day content versus paid brand collaborations.
    * Blue text shows the performance of normal (organic) content
    * The number below shows the benchmark for paid collaborations. You can also go to “Custom View” and enable the “Sponsored” toggle to view performance only for sponsored posts.

**Sheer Mediakit vocabulary:**

* **Reach** - The average number of unique accounts that viewed the content. This helps gauge the creator's ability to consistently get their content in front of people.
* **Reach Efficiency** - How well the influencer converts their follower base into actual viewers. It's calculated as Reach divided by Follower Count, expressed as a percentage. A higher Reach Efficiency means the influencer’s content is regularly seen by a large portion of their audience.
* **Interactions** - The average number of engagements per post such as likes, comments, saves, shares.
* **Interaction Rate** - Interactions divided by Reach, offering a normalized metric that compares creators of different sizes on an even playing field.
* **Views** - The total number of times the content was viewed, also known as impressions.